The ‘IFDDC’ represents the downtown business people and concerned citizens in efforts to revitalize Historic Downtown Idaho Falls
The National Trust of Historic Preservation designed the Main Street Approach, a proven and successful approach to downtown revitalization, based on a comprehensive strategy of work in four broad areas. By following the Main Street Four Point approach we can preserve and strengthen Historic Downtown.
Economic Restructuring means finding a new purpose for Main Street’s enterprises. By helping existing downtown businesses expand and recruiting new ones to respond to today’s market. Main Street programs help convert unused space into productive property and sharpen the competitiveness of business enterprises.
Design means getting Main Street into top physical shape. Capitalizing on its best assets–such as historic buildings and traditional downtown layout–is just part of the story. An inviting atmosphere created through window displays, parking areas, signs, sidewalks, street lights, and landscaping conveys a visual message about what Main Street is and what it has to offer.
Promotion means selling the image and promise of Main Street to all prospects. By marketing the district’s unique characteristics to shoppers, investors, new businesses, and visitors, an effective promotion strategy forges a positive image through advertising, retail promotional activity, special events, and marketing campaigns carried out by local volunteers.
Building consensus and cooperation among the many groups and individuals who have a role in the revitalization process.